How Anthropologie's virtual try-on works
Anthropologie is a named launch brand for Google Shopping's AI virtual try-on. When shoppers search for Anthropologie women's tops in Google, they can trigger the try-on feature directly in the search results page. Google Shopping's AI renders the garment on a range of AI-generated models with different body types and skin tones, so the shopper can see how the top might look on someone closer to their own build before clicking through.
This is a partner AI-image try-on: the technology and the platform belong to Google Shopping. Anthropologie opted into the program by feeding its product catalog into the Google Shopping feed in a format that supports try-on rendering. The experience does not live on anthropologie.com.
The catch: the shopper stays on Google, not your site
Google Shopping try-on is an effective discovery tool, but the try-on experience happens inside Google's search results page. The shopper is a Google user in that moment, and when they click through, they may land on Anthropologie.com or another retailer carrying the same item.
For your store, the goal is different: you want shoppers to try the item on while they are already on your product page, so they convert in your checkout, not someone else's. That requires a widget you host on your own storefront.
How to add the same try-on to your store
A hosted try-on widget brings AI-image apparel try-on to your own product pages on the web, with no Google Shopping dependency and no third-party platform in the middle. Photta installs as a single script tag.
The shopper taps Try it on, uploads a photo, and sees the blouse, dress, or top on themselves right in the browser. It covers apparel and jewelry, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a clothing store
Specialty and lifestyle clothing shoppers, like Anthropologie's audience, buy for style, fit, and feel. When shoppers can see a garment on a body closer to their own, uncertainty about whether the piece will suit them drops and conversion rises.
On-body previews also reduce returns, which in specialty apparel can be especially costly given higher price points and curated stock. Seeing an item worn before buying is the clearest signal a shopper has that it is right for them.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose apparel, and add your store domain.
Paste the one-line script into your Shopify, WooCommerce, Wix, Squarespace, or custom HTML theme, pick your product image and brand color, and your shoppers can preview clothing on themselves right on your site. Paid plans start at $49 a month for 500 try-ons after the trial.