What is Ideogram?
Ideogram is an AI image generator made by Ideogram, Inc. It runs on ideogram.ai and as an iPhone app. For an online seller Ideogram offers:
- Image models: Ideogram 4.5, 4.0 and 3.0, a vector model, and partner models from other makers.
- Reference images: Ideogram's guide describes attaching a product photo and a scene photo to place the product in a new scene.
- Apps for single jobs: Precise Edit, Ad Resizer, Background Remover, Colorways, Material Swap and Object Remover.
- Upscale, on paid plans.
- An API, priced per image, and credits you can buy without a subscription.
A tool made for clothing on a model or for ghost mannequin photos is not listed on Ideogram's pricing page (read 11 November 2026).
Ideogram pricing (checked 11 November 2026)
| Ideogram plan | Billed monthly | Billed yearly | Priority credits a month | Images |
|---|---|---|---|---|
| Free | $0 | $0 | 30 a week, with a Google, Apple or Microsoft sign-in | Public |
| Plus | $20 a month | $15 a month ($180 a year) | 2,400 | Private |
| Pro | $60 a month | $42 a month ($504 a year) | 7,500 | Private |
| Team | $30 a user | $20 a user ($240 a year) | 3,600 a user | Private |
| Pay as you go | 1 cent a credit | No subscription | Bought as needed | Not stated |
- Prices are in US dollars and exclude tax.
- No free trial and no discounts on subscriptions, Ideogram says.
- Monthly credits expire at the end of each billing cycle. Top-up credits carry over.
- Subscriptions are non-refundable under Ideogram's Terms.
- Team needs at least two users. An Enterprise plan is priced on request.
Source: ideogram.ai/pricing and Plans and Credits in Ideogram's documentation, read 11 November 2026.
What Ideogram's credits buy
Ideogram's pricing page lists the credits one image takes. The last two columns are our arithmetic at the Plus plan's price of $20 for 2,400 credits; Ideogram does not publish them.
| Ideogram model and setting | Credits for one image | Images in Plus's 2,400 credits | Cost of one image on Plus |
|---|---|---|---|
| Ideogram 4.5, Low | 3 | 800 | About $0.03 |
| Ideogram 4.5, Medium | 6 | 400 | About $0.05 |
| Ideogram 4.5, High | 10 | 240 | About $0.08 |
| Ideogram 4.5, High, with source images | 22 | About 109 | About $0.18 |
| Upscale 1.0 | 6 | 400 | About $0.05 |
When the priority credits are used, Plus, Pro and Team keep generating with Ideogram's own models in a slower queue, without a limit. That queue does not cover everything: Ideogram's documentation lists generations that use a reference image, image edits and upscales among the jobs that still need credits. A seller who works from product photos is therefore always spending credits.
Is Ideogram free? What the Ideogram free plan allows
Ideogram has a free plan, with conditions:
- 30 credits a week, and only for accounts that sign in with Google, Apple or Microsoft. An account made with an email and a password gets no free credits.
- Everything is public. Ideogram's documentation says "On the free plan, everything you generate is public."
- No Upscale, which is for paid plans, and deleting images is for Plus and Pro subscribers.
At 3 credits for a Low image, 30 credits are ten images a week.
Are Ideogram images private, and who owns them?
- Published by default. Ideogram's FAQ says all images are published by default to encourage sharing, and that Plus and Pro subscribers can generate unpublished images.
- Remixing: under Ideogram's Terms other users may remix output that is not private.
- Ownership: Ideogram says it does not claim ownership of your generated images.
- Commercial use: allowed. Ideogram's Terms add that you should consider what permissions you may need from third parties, and that Ideogram accepts no liability for commercial use.
Source: Ideogram Terms of Service, read 11 November 2026.
Can Ideogram work from a photo of my product?
Yes. Ideogram's guide to reference images names "a product to place in a new scene" among their uses: you attach the product photo and a scene photo and say in the prompt which is which. Three things follow from Ideogram's own pages:
- It always costs credits. A generation with a reference image is outside the slower unlimited queue, and at High quality Ideogram 4.5 takes 22 credits with source images.
- Check the details. The same guide tells you to compare each part you wanted to keep before you use the result.
- A Background Remover app is part of Ideogram, and the API has a replace-background endpoint at the price of a generation.
How closely Ideogram keeps a product's shape, logo or printed text is not something its pages promise, and we have not tested it. Source: Reference Images, read 11 November 2026.
Ideogram API pricing
Ideogram's API is billed per generated image, with credits that work across its apps.
| Ideogram API | Price an image |
|---|---|
| Ideogram 4.5, Low | $0.03 |
| Ideogram 4.5, Medium | $0.06 |
| Ideogram 4.5, High | $0.10 |
| Ideogram 4.5, High, with source images | $0.22 |
| Ideogram 4.0, Turbo / Default / Quality | $0.03 / $0.06 / $0.10 |
| Replace background | The same rate as a generation |
Source: the API tab of ideogram.ai/pricing, read 11 November 2026.
Ideogram ratings on the App Store and Trustpilot
| Where | Ideogram rating | Ratings |
|---|---|---|
| App Store (United States) | 4.8 | 2,704 |
| Trustpilot (ideogram.ai, claimed profile) | 3.8 | 168 reviews |
Both seen on 11 November 2026. These are each site's own averages for Ideogram, not our test of it.
What one Ideogram image costs next to Photta
Per image Ideogram is the cheaper tool. The two are different purchases: Ideogram generates a picture from a prompt and references, and Photta makes a photo from your photo of the real product.
| The job | Ideogram | Photta |
|---|---|---|
| An image from a prompt | About $0.03 to $0.08 on Ideogram Plus | Not what Photta is for |
| A picture built on a product photo | About $0.18 at High quality on Ideogram Plus | $0.25 to $0.47 a product photo |
| Background removal | A Background Remover app in Ideogram | Included in paid plans within fair use |
| Paying without a subscription | Ideogram credits at 1 cent each | A one-time purchase |
| Starting without paying | 30 Ideogram credits a week, public images | Free to try, with a Photta watermark |
| Photta plan | Price | Product photos a month | One product photo |
|---|---|---|---|
| Hobby | $14 a month | 30 | $0.47 |
| Seller | $29 a month | 100 | $0.29 |
| Brand | $79 a month | 300 | $0.26 |
| Studio | $249 a month | 1,000 | $0.25 |
Source: photta.app/pricing, checked 11 November 2026. One product photo is a plan's price divided by the product photos a month it lists. Photta's paid plans include background removal (fair use: 1,000 photos a month on Hobby, up to 10,000 on Studio).
Ideogram vs Photta: who each one suits
| If you need | Ideogram | Photta |
|---|---|---|
| Graphics, posters and images from a prompt | Built for it | Not built for it |
| The same ad in several sizes | Ad Resizer app | Ad creatives in the shapes each platform uses |
| A photo of your real product in a scene | Reference images, always paid in credits | Made from your product photo |
| Clothing, jewelry or eyewear on a model | Not listed on its pricing page | Dedicated studios for each |
| Ghost mannequin photos | Not listed on its pricing page | Dedicated ghost mannequin studio |
| An API | Priced per image, from $0.03 | Included in every paid plan |
| A phone app | iPhone app | Works in the browser |
| A free start | 30 Ideogram credits a week; images public | Free to try on your own product; free images carry a Photta watermark |
Ideogram alternatives for product photos
- Photta: product photos from one clear photo of the product, with studios for apparel on models, jewelry, eyewear and ghost mannequin. The longer list is on Ideogram alternatives.
- Midjourney: pictures from a description from $10 a month, public below the Pro plan. Midjourney pricing and reviews.
- Leonardo AI: image and video generation from $12 a month, with a free plan of 150 tokens a day. Leonardo AI pricing and reviews.
- Pebblely: product scenes from an uploaded product photo, from $9 a month (read on 10 November 2026). Pebblely pricing and reviews.
Each tool is described from its own website on the date shown on its page; check its pricing page before you decide.
Ideogram and Photta on the same photo: not tested
We have not published a side-by-side test of Ideogram and Photta, and we did not open a Ideogram account for this page: every figure above is from Ideogram's own pages. Until that test is run, nothing on this page is a claim about which tool makes the better picture.
You can run the test yourself. Use products that are hard for any image model: a logo or small printed text, clear glass, a thin chain or frame, a fine fabric texture and a white product on a white background. Look at the same spots in both results: whether the shape and the proportions are still your product's, whether the logo and the text can be read, and whether the colour is the one you ship.
Try Photta on the product you pictured in Ideogram
- Use the same product photo that you used in Ideogram.
- Upload it to Photta's AI product photos and pick a scene or a white background.
- Put the two results side by side at the size you publish. Photta is free to try on your own photo; free images carry a Photta watermark until you choose a plan.
