How Tanishq's virtual try-on works
Tanishq, one of India's largest jewelry brands, has integrated live AR jewelry try-on into its mobile app using a Magic Mirror feature. Shoppers open the app, point the camera at themselves, and see jewelry pieces overlaid on their face and neck in real time, with face-detection tracking keeping the pieces in position as they move.
In-store, Tanishq extends the experience through Vossle's face-detection QR: a customer scans a QR code with their phone, launches the AR experience without installing an app, and previews earrings and necklaces on their own face right in the store environment. The combination covers both the digital and physical retail journey.
The catch: it requires an app and in-store presence
Tanishq's Magic Mirror experience lives inside a dedicated mobile app, which means the shopper must download and open the app before they can try anything on. The in-store QR experience is brilliant for physical retail but does not help a store without a bricks-and-mortar footprint.
An independent or e-commerce-first jewelry store needs the same outcome, seeing the piece on the shopper's face or hand, delivered on a plain product page with no app download barrier. That is exactly what a hosted web widget provides.
How to add the same try-on to your store
A hosted jewelry try-on widget brings the photo-in, worn-result-out experience to your own product pages, on the web, with no app and no QR code step. Photta installs as a single tag:
The shopper taps 'Try it on', uploads a portrait or hand photo, and sees the earrings, necklace, or ring on themselves right in the browser. It covers jewelry and apparel, runs in 29 languages, deletes the shopper's photo after processing, and gives you a branded, dashboard-managed experience from the first install.
Why it pays off for a jewelry store
Tanishq's AR investment reflects the economics of high-consideration jewelry: when shoppers can see a necklace on their neckline or earrings on their ears before buying, confidence rises and hesitation falls. That pattern holds at every price point, from fashion jewelry to bridal pieces.
For an e-commerce jewelry store without Tanishq's app audience or physical stores, a web-based widget delivers the same confidence moment on the product page, where shoppers are already ready to decide. The result is higher conversion and fewer returns, because shoppers chose with their eyes rather than guessing.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose jewelry, and add your store domain.
Paste the one-line script into your Shopify, Wix, Squarespace, or WooCommerce theme, pick your product image and brand color, and your shoppers can preview rings, necklaces, and earrings on themselves the same way Tanishq's shoppers can in the app. Paid plans start at $49 a month for 500 try-ons after the trial.