How Bershka's virtual try-on works
Bershka, part of the Inditex group, offers virtual try-on through a combination of AI image technology and 3DLOOK's YourFit body-scan solution. YourFit uses two photos of the shopper to extract body measurements and create a fit prediction, so the garment is shown on a representation of the shopper's actual dimensions rather than a standard model.
The AI image layer then renders the chosen garment on the shopper's body result, giving a visual preview that reflects both their proportions and how the specific piece will look worn. Bershka targets a young, trend-driven customer base across Europe and globally, and the try-on is designed to match the fast browsing behavior of that audience.
The catch: it combines two enterprise-grade technologies
Bershka's try-on layers AI image rendering on top of 3DLOOK's body-scan pipeline, which requires a two-photo capture flow, a measurement extraction API, and catalog integration at scale. Running both systems in production, across a large Inditex catalog, is a significant engineering investment.
The underlying goal, however, is straightforward: show the shopper what the garment looks like on their body. That same outcome is achievable for any store with a simpler photo-upload AI approach that skips the body-scan step but still produces a worn-result image from the shopper's own photo.
How to add the same try-on to your store
A hosted try-on widget brings the photo-in, worn-result-out experience to your own apparel product pages, on the web, with no body-scan pipeline and no enterprise contracts. Photta installs as a single tag:
The shopper taps 'Try it on', uploads a photo, and sees the garment on themselves right in the browser. It covers apparel and jewelry, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a fast fashion store
Fast fashion shoppers make quick decisions and abandon product pages when fit is unclear. An on-body try-on removes fit uncertainty at the moment of decision, increasing the chance of a confident purchase and reducing the number of orders placed only to discover the item does not fit.
For trend-driven categories where shoppers are buying styles they have not tried before, seeing the garment on their own body is a more powerful selling signal than any model photo or size guide.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose apparel, and add your store domain.
Paste the one-line script into your Shopify, Wix, Squarespace, or WooCommerce theme, pick your product image and brand color, and your shoppers can try garments on the way Bershka's can. Paid plans start at $49 a month for 500 try-ons after the trial.