How Van Cleef and Arpels virtual try-on works
Van Cleef and Arpels has deployed web AR to bring its poetry of time to life digitally. Through a browser-based augmented reality experience, visitors can place the Heures Florales Cerisier watch and explore AR worlds tied to the maison's collections, no app download required.
The experience is rooted in the same principle every jeweler needs online: letting a shopper see a precious object in context, whether on their wrist or in their environment, to bridge the gap between a flat product photo and genuine purchase confidence.
The catch: it is built at maison scale
Van Cleef and Arpels worked with specialist AR studios to build a pixel-perfect 3D rendering of each piece, a process that requires per-item 3D modelling, custom shaders for gold and diamond, and an ongoing engineering team to maintain the experience.
An independent or mid-size jewelry store has neither the AR engineering budget nor the per-product modelling pipeline that a luxury house can sustain. The good news is that you do not need bespoke web AR to give shoppers an on-body preview of your jewelry.
How to add the same try-on to your store
A hosted try-on widget brings the photo-in, worn-result-out experience to your own jewelry product pages, on the web, with no app and no code. Photta installs as a single tag:
The shopper taps Try it on, uploads a photo, and sees the ring, necklace, or earrings on themselves right in the browser. It covers jewelry and apparel, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a jewelry store
Jewelry is high-consideration and high-AOV, so confidence at the moment of purchase matters more than in most categories. Shoppers who use try-on convert at materially higher rates and return less, because they are no longer guessing how a piece sits on their hand or neckline.
For fine jewelry specifically, removing the single biggest hesitation, seeing a piece actually worn, drives the kind of conviction that turns a browsing session into a checkout.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose jewelry, and add your store domain.
Paste the one-line script into your Shopify, Wix, Squarespace, or WooCommerce theme, pick your product image and brand color, and your shoppers can try pieces on the way Van Cleef and Arpels shoppers explore the maison's AR worlds. Paid plans start at $49 a month for 500 try-ons after the trial.