How Mr Porter's virtual try-on works
Mr Porter, part of the YOOX Net-a-Porter group, launched a 3D avatar virtual try-on pilot for garments in the Mr P. label. Shoppers provide body measurements and a digital avatar is generated, allowing them to see how tailored pieces fit before committing to a purchase.
The experience targets the core challenge in menswear e-commerce: fit uncertainty. By showing a proportionally accurate avatar wearing the garment, Mr Porter narrows the gap between a product shot and the confidence a shopper gets from trying something on in a fitting room.
The catch: it is built at YNAP scale
Mr Porter's avatar experience draws on the engineering resources of YOOX Net-a-Porter, one of the world's largest luxury e-commerce groups. Building a measurement-based 3D avatar pipeline in-house requires 3D product modelling for every garment and a body-estimation engine that most independent stores cannot justify.
The good news is that you do not need a bespoke avatar system to give shoppers meaningful on-body confidence. An AI-image try-on widget delivers the same idea, faster and with far less setup.
How to add the same try-on to your store
A hosted AI-image try-on widget brings the photo-in, worn-result-out experience to your own product pages with no app and no complex integration. Photta installs as a single script tag:
The shopper taps 'Try it on', uploads a photo, and sees the jacket, shirt, or trousers on themselves in the browser. It covers apparel and jewelry, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a clothing store
Fit is the number-one reason for returns in menswear. Shoppers who can see a garment on a body proportional to their own commit more quickly and return less. Across fashion e-commerce, try-on users convert at materially higher rates than browsers who never engage with on-body imagery.
For tailored or premium pieces with high average order values, the reduction in return shipping and re-stocking alone can cover the cost of a widget subscription in a single month.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose apparel, and add your store domain.
Paste the one-line script into your Shopify, WooCommerce, Wix, Squarespace, or custom HTML theme. Shoppers can try pieces on the way Mr Porter shoppers can. Paid plans start at $49 a month for 500 try-ons after the trial.