For eyewear brands

The virtual try-on widget for online eyewear

Photta lets your shoppers see your sunglasses, optical frames, and reading glasses on their actual face — face-shape aware, photo-realistic. Built for DTC eyewear and independent opticians.

Eyewear conversion lives or dies on face fit

Online eyewear has a structural problem: shoppers can't tell if frames will work on their face shape from a product photo. The biggest eyewear brands solved it with home-try-on programs — expensive logistics. Photta delivers the same confidence boost without shipping anything: render the actual frame on the shopper's actual face.

  • 👓

    Face-shape detection

    Photta detects the shopper's face shape (round, oval, square, heart) and recommends frames that complement it. Plus renders the actual selection on their face.

  • 📏

    Frame width and bridge accurate

    Frame width relative to the shopper's face, bridge fit, and temple length all render correctly. Critical for 'will these glasses fit?' resolution.

  • 🔍

    Prescription frame ready

    Works for both sunglasses and prescription optical frames. The widget can be configured to require a prescription confirmation before checkout.

  • 📈

    Conversion-multiplier category

    Photta cohort: eyewear conversion lifts 28%+ on product pages with the widget enabled. One of the highest-ROI categories we serve.

Built for eyewear at every scale

+28%
Avg eyewear conversion lift
−26%
Photta cohort return reduction
Face
Shape-aware rendering
29
Languages supported

How shoppers try eyewear on

  1. 1

    Tap 'Try them on'

    Photta sits on your eyewear product page. The shopper opens it and snaps (or uploads) a face-forward photo.

  2. 2

    AI renders the frames

    About 8 seconds later: the frames appear on the shopper's actual face. Width, bridge fit, color, and lens tint all render accurately.

  3. 3

    Add to cart

    From the try-on result, the shopper picks the frame color (and prescription, if optical) and adds to cart.

Eyewear brand use cases

👁️

Designer optical frames

$200–$800 designer optical frames. Photta lets shoppers verify the frame works for their face before committing. Cuts the typical 30%+ optical frame return rate sharply.

🕶️

Sunglasses DTC

Fashion sunglasses brands win on volume. Photta lifts conversion 25–35% on $80+ sunglasses where styling matters most.

🏪

Independent optician

Independent online opticians use Photta to compete with chain-store home try-on programs. Same confidence boost, no shipping logistics.

Built for eyewear shopping

👁️

Face landmark detection

AI identifies eye position, bridge of nose, temple width. Frames place correctly on every face shape.

🎨

Color and lens accurate

Tortoiseshell, matte black, gradient lenses, mirror tints — all preserved on the shopper's photo.

📏

Width-correct

Frame width relative to the shopper's face is critical. The AI renders the correct relative scale, so shoppers see whether frames will be too narrow or too wide.

🔍

Prescription compatible

Configure the widget to flow into your prescription confirmation step. Works for single vision, progressives, and reading glasses.

📊

Per-frame conversion analytics

See which frames convert best after a try-on. Use the data for category page merchandising.

🛡️

Privacy-first

Face photos delete in under one hour. We never share, sell, or train AI models on shopper photos.

Eyewear brand FAQ

Yes. Photta detects the shopper's face shape (round, oval, square, heart, oblong) and can surface a 'recommended for your face shape' filter on your product listing pages. Optional — many shoppers prefer to browse freely and just verify the look on their face.

Pricing for eyewear brands

Three tiers from $49/mo. 14-day free trial, no credit card required.

View plans

Add virtual try-on to your eyewear catalog

30 seconds to install. 14 days free. Lift conversion on every frame SKU.

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Eyewear Virtual Try-On — Photta | Photta