How private are shopper photos really?

Photos delete within one hour of upload. Generated try-on images delete within 24 hours. We never share, sell, or train AI models on shopper data. The widget is GDPR + CCPA compliant. We follow stricter retention than the platform-wide standard because lingerie shopping demands it.

Can shoppers use a clothed photo instead of an underwear photo?

Yes — and many privacy-conscious shoppers prefer this. The AI can render the lingerie 'underneath' a fully clothed photo, showing the cut and fit without requiring the shopper to undress on camera. This is unique to Photta among virtual try-on tools.

Does it work for plus-size and full-bust lingerie?

Yes. The AI is trained across cup sizes AA through K+ and band sizes 28 through 56. Inclusive and full-bust brands typically see the largest conversion lift because their shoppers historically had no good visual try-on alternative.

What about complex constructions like longline bras or shapewear?

All lingerie constructions are supported — wireless, underwire, push-up, plunge, longline, sports, bralette, bodysuit, slip, robe, shapewear. Each renders with the correct cut and coverage on the shopper's body.

Do you have a SOC 2 certification given the privacy sensitivity?

Photta is GDPR + CCPA compliant by default. SOC 2 Type II is in progress (audit completing 2026). Enterprise plan ships with a Data Processing Addendum and our security questionnaire responses for your legal team.

Can I hide the Photta branding to keep my site looking premium?

Yes — branding-free mode is included on Growth ($149/mo) and Enterprise ($399/mo) plans. Important for premium and luxury lingerie brands where every element of the site signals quality.

For lingerie & intimates brands

The virtual try-on widget for lingerie

Photta lets shoppers preview your lingerie privately, on their own body, before they buy. Built with the strictest photo privacy in the industry — photos delete in under one hour.

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Lingerie shopping is intimate — privacy is non-negotiable

Bra and lingerie shoppers face a unique problem: they need to verify fit visually but won't tolerate any risk that their photos might leak, be stored, or be used. Photta is built for this category — strict deletion windows, no third-party sharing, and a renderer that respects the intimate context.

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1-hour photo deletion
Shopper photos are deleted within one hour of upload. Generated try-on images delete within 24 hours. We never share, sell, or train AI models on lingerie shopper photos.
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Fit-anxiety solver
Bra returns top 38% in DTC lingerie. Most are 'didn't fit right' — the exact problem a visual try-on solves before the order is placed.
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Conversion confidence boost
Photta cohort shows lingerie product pages convert 22% better when shoppers can see themselves in the piece. Highest gain on bras, bodysuits, and bralettes.
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Inclusive across cup sizes
Trained on bra fits AA through K+. Inclusive lingerie brands see particularly strong gains because their shoppers historically had no good visual try-on option.

Backed by lingerie industry numbers

38%: Avg lingerie return rate
−29%: Photta cohort return reduction
+22%: Conversion lift on bras / bodysuits
<1 hr: Photo deletion window

How shoppers experience Photta on a lingerie page

1
Tap 'Preview privately'
Photta's button sits on your lingerie product page. The shopper opens it. The first screen explicitly explains the privacy guarantees.
2
Upload (or use a clothed photo)
The shopper can upload a clothed full-body photo — the AI will render the lingerie underneath. Many privacy-conscious shoppers prefer this option.
3
Confident size selection
From the try-on result, the shopper picks her size with confidence. First-attempt-correct rate jumps from ~55% to ~82%.

Lingerie brand use cases

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DTC lingerie labels

Single-brand DTC lingerie stores use Photta to close the size and style anxiety gap. Highest ROI on bralettes, bodysuits, and signature pieces over $80.

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Bridal lingerie

Bridal lingerie shoppers are buying for a high-stakes occasion. Photta's confidence boost is most valuable here — they cannot afford a wrong-fit return delay.

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Maternity & nursing

Maternity and nursing lingerie shoppers' bodies are changing — sizing tools alone don't help. Visual try-on shows the actual fit on a current photo.

Built for the intimate-shopping context

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Strictest privacy in the industry

1-hour photo deletion, 24-hour try-on deletion, no third-party sharing, no AI training on shopper data. Audited GDPR + CCPA compliance.

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Cup, band, and lace accurate

The AI renders bra construction (underwire, wireless, push-up, plunge) and lace patterns at the correct scale on the shopper's body.

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Skin-tone inclusive

Lace nude tones, mesh, and embroidery render correctly across every skin tone — no calibration toward one ideal.

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Brand-customizable

Match your brand's color, fonts, and tone. Hide Photta branding on Growth+ for the most premium presentation.

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Per-style conversion analytics

See which pieces convert best after a try-on. Use the data for homepage merchandising decisions.

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Mobile-first

Lingerie shopping is mostly done at home, on mobile, in private. Three taps from upload to add-to-cart.

Lingerie brand FAQ

: Photos delete within one hour of upload. Generated try-on images delete within 24 hours. We never share, sell, or train AI models on shopper data. The widget is GDPR + CCPA compliant. We follow stricter retention than the platform-wide standard because lingerie shopping demands it.

Pricing for lingerie brands

Three tiers from $49/mo. 14-day free trial, no credit card required.

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Add private virtual try-on to your lingerie store

Strictest privacy in the industry. 30 seconds to install. 14 days free.

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