How La Redoute's virtual try-on works
La Redoute partnered with Veesual to launch AI-powered virtual model try-on for womenswear and swimwear on its e-commerce site. Rather than asking shoppers to upload their own photo, Veesual's system shows selected garments on a diverse set of virtual models of varying body shapes and sizes, so shoppers can pick the model closest to their own proportions and see how the clothing fits.
La Redoute is one of France's largest catalogue-to-digital retail brands and serves a pan-European customer base. The try-on feature is aimed particularly at womenswear and swimwear, categories where fit and how a garment drapes on real body shapes are the biggest barriers to an online purchase.
The catch: it requires a Veesual enterprise integration
La Redoute's virtual model experience is powered by Veesual's enterprise platform, which involves catalog ingestion, model rendering pipelines, and custom integration work that sits well above the budget and technical capacity of a small or mid-size apparel store.
The shopper experience Veesual delivers is compelling, but the same outcome, seeing a garment on a real person's body before buying, can be achieved more directly by letting the shopper upload their own photo and seeing the AI render the garment on them specifically.
How to add the same try-on to your store
A hosted try-on widget brings the photo-in, worn-result-out experience to your own apparel product pages, on the web, with no enterprise contract and no catalog integration project. Photta installs as a single tag:
The shopper taps 'Try it on', uploads a photo, and sees the garment on themselves right in the browser. It covers apparel and jewelry, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a womenswear store
Womenswear and swimwear have among the highest return rates in online retail, driven almost entirely by fit uncertainty. Shoppers who see a garment on their own body or on a model close to their shape return far less and convert at higher rates, because the on-body preview answers the one question a flat product photo cannot.
For a store selling categories where sizing varies across brands and where the drape and cut matter as much as the size label, try-on is among the highest-ROI investments available.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose apparel, and add your store domain.
Paste the one-line script into your Shopify, Wix, Squarespace, or WooCommerce theme, pick your product image and brand color, and your shoppers can try garments on the way La Redoute's can. Paid plans start at $49 a month for 500 try-ons after the trial.