Photta is an AI virtual try-on widget for Shopify swimwear brands — body-positive rendering, strict privacy by default, and the fastest path from shopper hesitation to confident add-to-cart. One script tag, 30 seconds.
Swimwear return rates routinely exceed 40%, and many Shopify merchants legally cannot resell returned swimsuits. That makes every avoided return pure recovered margin. Photta lets shoppers verify fit and style on their own body privately — before they ever hit Shopify checkout.
One script tag in theme.liquid — no App Store approval, no theme rebuild. Works with Dawn, Studio, and every Shopify 2.0 swimwear or lifestyle theme.
Swimwear shopping is intimate. Photta deletes shopper photos in under one hour and generated try-ons in 24 hours. Nothing shared, nothing sold — GDPR + CCPA compliant inside your Shopify store.
Photta cohort data shows swimwear return rates drop from ~42% to ~28% within 90 days. Highest absolute return reduction of any apparel category we serve.
Works the same on size XS through 6X+. Plus-size Shopify swimwear brands see particularly strong conversion lift — shoppers finally see themselves accurately represented.
Sign up at business.photta.app and copy your pk_live_… key from the dashboard.
Open Online Store → Themes → Edit code, find theme.liquid, and paste the snippet just before </body>.
Enable swimwear product types, configure privacy messaging, and pick brand colors from the Photta dashboard. Live instantly — no Shopify theme republish.
Paste this into your theme.liquid right before the closing </body> tag. Replace pk_live_REPLACE_ME with your key from the Photta Business dashboard.
<script
src="https://widget.photta.app/sdk.js"
data-pk="pk_live_REPLACE_ME"
defer></script>Beach-vacation DTC brands on Shopify see outsized gains — shoppers buying ahead of trips cannot risk a wrong-fit return arriving the day before they fly. Photta's confidence boost translates to bigger AOVs and fewer cancellations.
Plus-size and adaptive swimwear brands on Shopify see the largest conversion lift. Their shoppers historically had no accurate visual try-on option — Photta finally delivers one at the Shopify checkout boundary.
Shopify Plus swimwear brands operating multiple regional storefronts use Photta's multi-store key management to run isolated analytics per channel while sharing one widget setup.
Photta's AI renders accurately across every body type and size XS through 6X+. No idealized-model bias that makes shoppers feel the try-on isn't representative of them.
Triangle bra, halter, balconette, full-coverage, high-waist, cheeky — the AI renders the actual coverage area on the shopper's body, not a generic overlay.
Tropical prints, color blocking, ombré, polka dots — the AI preserves print scale on the shopper's body from your Shopify product photo.
Inherits your Shopify theme's font and color palette automatically. Looks built into your swimwear store.
Photos delete in under one hour. Generated try-ons delete in 24. No sharing, no training, no PII beyond what your Shopify checkout already handles.
See which Shopify swimwear styles convert best after a try-on. Use the data to drive homepage merchandising and seasonal campaign planning.
Three tiers from $49/mo, all with a 14-day free trial and no credit card required.
View plans30-second Shopify install, 14 days free, no credit card. Add Photta to your swimwear catalog today.
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