Amazon is the one channel where the image rules are not advice. A main image that breaks the category's requirement is suppressed, and the listing goes dark until it is fixed. That makes Amazon the wrong place to learn by publishing, and the right place for a review step that happens before upload, against the page Amazon itself maintains.
This page is a review checklist for Amazon product images made with AI. It repeats none of Amazon's pixel sizes, ratios or category rules, because those live on Amazon's own requirements page, change without notice, and differ by category; an article that copies them is out of date the day the page changes. What it gives is the workflow that produces the Amazon set from a photograph of the real product, the review that reads the current page before anything is uploaded, and the record that makes a suppression easy to trace.
How do you create Amazon-compliant product images with AI?
Start from a photograph of the physical item — every side, at full resolution, on a plain ground with a colour reference — and read Amazon's current image requirements for your marketplace and category in Seller Central before generating anything. Produce the main image by cutting the product from its photograph and placing it on pure white with the product filling the frame as the rules require, with nothing added: no props, no text, no accessories that are not in the box. Produce the supporting images — angles, details, scale, context — from the same photograph, with scenes generated around the kept product. Review every image against the current rule page and against the physical item, at full size and in the mobile preview, and keep the source, the approved export, the review date and the rule page you read.
What compliance means, and what it does not
An Amazon-compliant image satisfies the requirements Amazon publishes for the image slot, the marketplace and the category at the time of upload, and shows the product that ships. It differs from a good image in being a matter of rules rather than taste, and from a converting image in being the floor rather than the goal. Compliance is checked against Amazon's page; accuracy is checked against the item; neither is something a tool can promise, because the tool sees neither the page nor the box.
Read the page first
- Seller Central, signed in. Amazon's product image requirements are published in Seller Central's help pages; the general guide is at Amazon's product image guide and requires a seller login. Category style guides sit beside it.
- Per marketplace, per category. The rules for apparel differ from those for home goods, and a marketplace can differ from another. Read the page for the category you list in.
- Main image versus supporting images. The strictest rules apply to the main image; supporting images allow context. Do not apply one rule to every slot.
- Dated. Note the day you read it. When Amazon flags an image, the first question is which version of the rules the image was made under.
Produce the set from the item's photograph
- The photograph is the reference. Every side the listing shows, at the camera's full resolution — up to 10 MB in Photta — on a plain ground with a grey card. Record the dimensions, the colour, the variant and what is in the box.
- Main image: cut and place. The product's pixels kept, cut from its photograph and placed on pure white with a background remover or the studio pass; framed to fill the frame as the rules ask; nothing added.
- Supporting images: scene around a kept product. Angles from photographs taken at those angles; a scale image with a real reference; a context scene generated around the kept product with the background changer.
- Variants from their own photographs. A colour variant is a photograph of that colour, never a recolour of another.
- Never generate what was not seen. A back that was not photographed, a feature the item lacks, an accessory that is not included: each is a misrepresentation the rules and the customer both catch.
- Export per slot. The size and format the current page asks for, named by ASIN or SKU and slot.
Review before upload
- Against the rule page: background, framing and fill for the main image; overlays, text and borders; what the category allows in supporting images; file format and dimensions.
- Against the item: colour against the card, logos, seams, text on the product, geometry, material, what is included.
- At full size and in the mobile preview, where a thin product or a small label can disappear.
- Reject any image that differs from the item, however compliant it looks; compliance is not accuracy.
- Record: source photograph, approved export, review date, rule page version. A suppression is investigated from the record, not from memory.
Read, produce, review
The loop the checklist below serves, named so the other marketplace pages can point at it.
- Read — Amazon's current requirements for the marketplace, the category and the slot, dated.
- Produce — the main image and the supporting set from the item's photograph, product pixels kept, nothing added.
- Review — against the page and against the item, at full size and on mobile, with a record of what was checked and when.
Amazon image review checklist
| Check | Against | Fail — fix before upload |
|---|---|---|
| Rule page read and dated | Seller Central, your marketplace and category | Rules from memory or from a blog, this one included |
| Main image background and fill | The current main-image rule | A ground that is not pure white; product small in the frame |
| Nothing added to the main image | The rule page and the box | Props, text, badges, an accessory not included |
| Product as sold | The physical item and its record | A colour, feature or finish the item does not have |
| Supporting images | The category's allowances | Context where the category forbids it; a scene that hides the product |
| Variants | Each variant's own photograph | A recolour standing in for a variant |
| Text, logos, labels on the product | The item, character by character | Redrawn, blurred, invented |
| Geometry and material | The item's photograph at full size | A stretched proportion; a texture smoothed |
| File format and size | The current page for the slot | A format or dimension the page does not accept |
| Mobile preview | The listing as shown on a phone | A thin product lost; a label unreadable |
| Record kept | Source, export, date, rule page | Nothing to investigate when an image is flagged |
The first row is the one that makes the others possible: an image reviewed against last year's rules is reviewed against nothing.
One listing, one review
A kitchenware seller lists a stainless kettle. It photographs the kettle on white with a grey card from six sides, records the dimensions and the box contents, and reads the current main-image and supporting-image rules for its category in Seller Central, noting the date. The main image is the kettle cut from its photograph and placed on pure white, filling the frame; the supporting images are a side view, a lid detail, a scale image beside a real mug, and a counter scene generated around the kept kettle. The review finds the counter scene had added a wooden trivet the box does not contain; it is regenerated without it. Every image is checked in the mobile preview, exported at the size the page asks for, and filed with the rule page's date. When a later flag arrives on the scale image, the record shows what was checked and under which rules, and the investigation takes minutes instead of a reshoot.
Frequently asked questions
Can AI-generated images be used on Amazon?
Images produced with AI from a photograph of the real product — the product's pixels kept, the ground or scene generated around them — are product images like any other and are judged by the same rules: the current requirements for the slot and category, and whether the image shows the item that ships. An image in which the product itself was generated is a misrepresentation, whatever tool made it.
Can any tool make Amazon approval certain?
No, including Photta. Approval depends on Amazon's current rules for your marketplace and category and on the image showing the item as sold; a tool sees neither the rule page nor the box. Treat any such assurance as a reason to distrust the vendor.
What is the safest way to make the main image?
Cut the product from its own photograph and place it on pure white with the product filling the frame as the current rule asks, adding nothing. Then check it against the rule page and the physical item at full size and in the mobile preview.
Where do I find Amazon's actual image requirements?
In Seller Central, signed in, under the product image requirements and the category style guides for your marketplace. Read them on the day you produce the images and record the date; they change, and they differ by category and marketplace.
What should I do when Amazon flags an image?
Read the stated reason, compare the image to the rule page version it was made under and to the physical item, using the record you kept, and fix that reason. Do not assume the export was compliant because it was made with a tool.
What this page does not claim
That any image passes Amazon's review at any rate, that compliant images change sales by any amount, or that any pixel size or ratio applies to your category; this page states none of Amazon's figures on purpose, because Amazon's page does, and changes. What it claims is that the rule page is the authority, the physical item is the reference, and the review happens before upload.
To produce the main image and the supporting set from one photograph, see product photos for Amazon; for what each channel's page requires side by side, product image requirements by marketplace; for the general check behind every kept-pixel workflow, how to replace product backgrounds without changing the product.