How Bvlgari's virtual try-on works
Bvlgari offers virtual try-on on its own website, most notably for Serpenti watches, allowing shoppers to see the piece on their wrist using their device camera. The experience is on-device and runs entirely in the browser, with no app download required.
Bvlgari also runs a broader 3D and AR experience where shoppers can rotate and inspect jewelry pieces from every angle in rich detail. The combination of wrist try-on and 3D product exploration is designed to close the confidence gap that separates a luxury online browser from a buyer.
The catch: it is built at Bvlgari scale
Bvlgari's experience is built for its own catalog with custom 3D models and a dedicated AR pipeline tuned to each product. An independent or mid-size jewelry store has neither the in-house team nor the per-product budget that a brand-built AR platform requires.
The core idea, giving a shopper a realistic sense of how a piece looks on their body before buying, does not depend on that infrastructure. A managed hosted widget delivers the same outcome.
How to add the same try-on to your store
A hosted try-on widget brings the photo-in, worn-result-out experience to your own jewelry product pages, on the web, with no app and no code. Photta installs as a single tag:
The shopper taps 'Try it on', uploads a photo, and sees the necklace, earrings, or ring on themselves right in the browser. It covers jewelry and apparel, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a jewelry store
Jewelry is high-consideration and high-AOV, and shoppers are far more likely to complete a purchase when they can see a piece actually worn rather than displayed on a white background. Try-on users convert at materially higher rates and generate fewer returns across ecommerce categories.
For rings, necklaces, and earrings specifically, seeing the piece on the shopper's own body removes the largest hesitation at checkout, and avoided returns on high-value items pay back the cost of the widget quickly.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose jewelry, and add your store domain.
Paste the one-line script into your Shopify, Wix, Squarespace, or WooCommerce theme, pick your product image and brand color, and your shoppers can try pieces on the way Bvlgari's can. Paid plans start at $49 a month for 500 try-ons after the trial.