How accurate is the AI for clothing fit?

Photta's AI predicts how a garment will look on the shopper's body shape and proportions. It's not a tape-measure-accurate sizing tool, but it removes the silhouette and styling guesswork that drives ~70% of size-related returns. Shoppers know if a dress will look good on them before they buy.

Does Photta work for all garment types?

Photta is optimized for apparel: tops, bottoms, dresses, outerwear, and intimates. It also handles jewelry and eyewear well. Shoes are coming in late 2026. Specialty items like swimwear and lingerie work — see our dedicated industry pages.

How private are the shopper photos?

Shopper photos delete within one hour of upload. Generated try-on images delete within 24 hours. We never share, sell, or train models on shopper data. The widget is GDPR + CCPA compliant by default.

Will my conversion rate actually go up?

Yes. The conversion effect is read on your own product pages: pages with the widget against the same pages without, over the same period. The gain is largest on higher-AOV items where return risk weighs heaviest on the buying decision.

What if a shopper uses a low-quality photo?

Photta's AI is robust to low-light, off-angle, and average phone-camera photos — most shoppers' selfies. We provide a one-tap retake if the result isn't great, and a photo-quality guide on first use.

How is Photta different from AR try-on apps?

AR try-on requires the shopper to point their phone at themselves and uses 3D models that often look uncanny. Photta uses photo-based AI: it generates a photorealistic image of the shopper in your product. Shoppers consistently rate the photo approach as more confidence-inspiring.

Does it slow down my site?

No. The Photta SDK is a small script that loads with the defer attribute. The heavy try-on UI loads only when a shopper clicks the widget, so Lighthouse scores are unchanged.

For clothing brands

The virtual try-on widget for clothing brands

Photta is an AI virtual try-on widget built for apparel e-commerce. Shoppers see themselves in your clothes before they buy — and the return-rate change is read from day one inside your return window.

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luxe.shop

LUXE BASICS

Vibes Hoodie

$58

Try-on opens here →

Apparel returns are killing your margin

Clothing return rates average 24% in the US and over 30% in Germany (NRF, 2024). The leading cause is fit and size uncertainty — exactly what a virtual try-on solves before the order is placed. For DTC clothing brands running on tight 60–70% gross margins, every 1% return-rate reduction is real money back to the P&L.

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A lower return rate, read on your own store
The effect is read on your own store: try-on sessions against sessions without on the same pages, and returns inside the return window. The categories to watch first are dresses, jeans, and outerwear.
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Direct margin recovery
A clothing brand recovers, on every prevented return, the return shipping, the restocking and the damaged-item write-off; at volume that is a line in the margin, and the count of prevented returns is yours to read inside one return window.
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Built for mobile fashion shoppers
70%+ of fashion traffic is on mobile. Photta's mobile flow is three taps from upload to add-to-cart, optimized for shoppers who scroll Instagram and complete their purchase quickly.
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Multi-region ready
29 supported languages out of the box. Whether you sell on shopify.com domains or run multi-region storefronts, the same widget works for every shopper.

Backed by apparel-industry numbers

24%: Avg US apparel return rate(NRF, 2024)
30%+: EU apparel return rate(Statista)
1: Script tag to install
Own: Photo: the shopper's, not a model's

How shoppers experience Photta

1
Tap 'Try on'
Photta sits on your product page as a tap-friendly button. The shopper opens it, snaps a photo (or uploads one), and chooses the size and color they're considering.
2
AI generates the try-on
While the shopper is still on the page, our AI renders the shopper wearing your product in their photo. Pose, lighting, and fabric drape look photorealistic — not a cartoon.
3
Add to cart with confidence
From the try-on result, the shopper adds the matching variant to cart in one tap. The cart already has the size and color they previewed.

Clothing brand use cases

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DTC clothing labels

Single-brand DTC stores use Photta to close the size-anxiety conversion gap. Highest ROI on jeans, dresses, and outerwear where size matters most.

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Multi-brand boutiques

Multi-brand fashion boutiques add Photta to standardize the try-on experience across hundreds of SKUs from different brands. One widget, every product.

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Wholesale-direct apparel

B2B wholesale clothing catalogs let buyers try samples on internal model photos, cutting the physical samples shipped per buyer.

Designed for clothing brand needs

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Apparel-tuned AI

Photta's AI model is fine-tuned on apparel: knit drape, denim weight, lace transparency, leather sheen all render correctly.

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Variant-aware

Shoppers preview the exact size and color they'll buy. The add-to-cart matches their try-on choice.

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Brand-customizable

Match your brand colors, fonts, and tone of voice. Hide Photta branding on Growth and Enterprise plans.

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Privacy by design

Shopper photos delete in under one hour. Generated try-ons delete within 24 hours. GDPR + CCPA compliant by default.

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Conversion analytics

Per-product try-on counts, conversion deltas, and ROI dollars in your dashboard. Export to your BI tool.

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Fast install

Works on Shopify, WooCommerce, BigCommerce, Magento, Wix, Squarespace, and any custom storefront. One script tag to ship.

Clothing brand FAQ

: Photta's AI predicts how a garment will look on the shopper's body shape and proportions. It's not a tape-measure-accurate sizing tool, but it removes the silhouette and styling guesswork that drives ~70% of size-related returns. Shoppers know if a dress will look good on them before they buy.

Pricing built for clothing brands

Three pricing tiers, priced per month; the current prices are on the plans page. Free trial on every plan, no credit card required.

View plans

Cut clothing returns starting this week

One script tag to install. Free trial on every plan. No credit card required to start.

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