How Chopard virtual try-on works
Chopard has integrated augmented reality try-on into its digital retail experience through a partnership with Kivisense, a specialist AR platform for luxury retail. Shoppers can preview Chopard pieces in a digital showroom environment and through the Farfetch marketplace, seeing watches and jewelry overlaid on themselves in real time.
The goal is the same one every jeweler faces online: bridging the gap between a product photograph and the confidence that comes from actually seeing a piece worn. For a high-consideration luxury purchase, that gap is everything.
The catch: it runs on a dedicated luxury AR pipeline
Chopard's AR experience is built on a per-product 3D modelling pipeline and a dedicated partnership with Kivisense. Each piece requires precise 3D assets, custom lighting simulation for precious metals and gemstones, and ongoing maintenance from an AR engineering team.
An independent or growing jewelry store does not have the partner contracts, per-item 3D budget, or engineering resources that an arrangement like this requires. The good news is that you do not need live AR to give your shoppers an on-body preview.
How to add the same try-on to your store
A hosted try-on widget brings the photo-in, worn-result-out experience to your own jewelry product pages, on the web, with no app and no code. Photta installs as a single tag:
The shopper taps Try it on, uploads a photo, and sees the ring, necklace, or earrings on themselves right in the browser. It covers jewelry and apparel, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a jewelry store
Jewelry is high-consideration and high-AOV, so confidence at the moment of purchase matters more than in most categories. Shoppers who use try-on convert at materially higher rates and return less, because they are no longer guessing how a piece sits.
For luxury and fine jewelry, removing the key hesitation of how a piece looks when actually worn drives the conviction that turns a browse into a checkout.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose jewelry, and add your store domain.
Paste the one-line script into your Shopify, Wix, Squarespace, or WooCommerce theme, pick your product image and brand color, and your shoppers can try pieces on the way Chopard's digital showroom visitors do. Paid plans start at $49 a month for 500 try-ons after the trial.