How Dior's virtual try-on works
Dior offers AI and AR jewelry try-on for its Rose des Vents earrings, built in partnership with Perfect Corp and Teads. Shoppers can see the earrings previewed on their own face in real time, giving them a realistic sense of how the piece sits and how it catches light.
Dior also works with Kivisense for AR jewelry experiences. The goal is consistent across all of Dior's approaches: remove the hesitation that separates a high-consideration luxury jewelry browse from an actual purchase by letting shoppers see the piece on themselves.
The catch: it is built at Dior scale
Dior's try-on experience is a coordinated campaign involving specialist AR partners (Perfect Corp, Teads, Kivisense) and luxury-brand production budgets. Each jewelry style requires its own 3D model and integration work, which a global luxury house can absorb but most jewelry stores cannot.
The underlying value, showing the shopper how a piece looks on their own body, does not require that infrastructure. A managed widget delivers the same outcome.
How to add the same try-on to your store
A hosted try-on widget brings the photo-in, worn-result-out experience to your own jewelry product pages, on the web, with no app and no code. Photta installs as a single tag:
The shopper taps 'Try it on', uploads a photo, and sees earrings on their face, a necklace at their neckline, or a ring on their hand right in the browser. It covers jewelry and apparel, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a jewelry store
Jewelry is high-consideration and high-AOV. Shoppers who see a piece on their own face or hand convert at materially higher rates and return far less, because they are buying with confidence rather than guessing from a flat studio photo.
For earrings and fine jewelry specifically, face and neckline placement is everything, and a try-on that renders the piece accurately removes the single biggest source of hesitation at checkout.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose jewelry, and add your store domain.
Paste the one-line script into your Shopify, Wix, Squarespace, or WooCommerce theme, pick your product image and brand color, and your shoppers can try pieces on the way Dior's can. Paid plans start at $49 a month for 500 try-ons after the trial.