How VRAI virtual try-on works
VRAI, the DTC lab-grown diamond brand, has integrated virtual try-on for its engagement ring collection. Shoppers can preview how a diamond ring will look on their hand before purchasing, reducing the uncertainty that comes with buying a high-value bridal piece online.
The experience reflects the category truth: an engagement ring is perhaps the highest-consideration jewelry purchase a shopper will ever make. Seeing the ring on their own hand, rather than on a generic model, removes the final hesitation before checkout.
The catch: it is built into VRAI's own DTC stack
VRAI's try-on is part of its own direct-to-consumer platform and is tuned to its specific diamond shapes, settings, and carat options. An independent jeweler or bridal boutique does not have VRAI's proprietary tech stack or the engineering team to replicate it.
The good news is that you do not need a custom DTC build to give your shoppers on-hand ring previews. A hosted widget delivers the same photo-in, worn-result-out experience through a single line of code.
How to add the same try-on to your store
A hosted try-on widget brings the photo-in, worn-result-out experience to your own jewelry product pages, on the web, with no app and no code. Photta installs as a single tag:
The shopper taps Try it on, uploads a photo, and sees the ring, necklace, or earrings on themselves right in the browser. It covers jewelry and apparel, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a jewelry store
Bridal and engagement jewelry carries the highest AOV and the highest emotional weight in any jewelry category. Shoppers who can see a ring on their own hand convert at materially higher rates and return less, because they are buying with certainty rather than hope.
Beyond bridal, the same logic applies to every piece in your range: necklaces, earrings, and bracelets all benefit from being seen actually worn before the shopper commits.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose jewelry, and add your store domain.
Paste the one-line script into your Shopify, Wix, Squarespace, or WooCommerce theme, pick your product image and brand color, and your shoppers can try pieces on the way VRAI's bridal customers do. Paid plans start at $49 a month for 500 try-ons after the trial.