How Kendra Scott's virtual try-on works
Kendra Scott introduced live AR try-on for earrings on its website, powered by Mirelz MirrAR technology. Shoppers can activate their camera directly on a product page and see Kendra Scott earrings overlaid on their own face in real time, no app required.
The earrings track the shopper's head movement and adjust for lighting, giving a realistic sense of how a pair sits and how it complements the wearer. The tool launched as an earrings-first feature, precisely because face placement is the hardest thing for a shopper to judge from a product flat.
The catch: it is a managed AR integration for a single brand
Kendra Scott's experience is built on a dedicated Mirelz MirrAR integration and tuned to Kendra Scott's own product catalog. Each earring style requires a 3D model, and the AR platform is configured per-brand, which means an independent jeweler cannot simply copy the setup.
The result, showing a shopper how an earring or other piece sits on their own body, is what every jeweler wants online. A managed widget delivers that without requiring a per-product 3D pipeline.
How to add the same try-on to your store
A hosted try-on widget brings the photo-in, worn-result-out experience to your own jewelry product pages, on the web, with no app and no code. Photta installs as a single tag:
The shopper taps 'Try it on', uploads a photo, and sees earrings on their face, a necklace at their neckline, or a ring on their hand right in the browser. It covers jewelry and apparel, runs in 29 languages, deletes the shopper's photo after processing, and you manage and brand it from a dashboard.
Why it pays off for a jewelry store
Jewelry is high-consideration and high-AOV. Earrings in particular are driven almost entirely by how they look on the wearer's face, a judgment a flat product photo cannot support. Shoppers who can see a piece on themselves convert at materially higher rates and return far less.
For fashion jewelry stores, adding on-body try-on directly on a product page shortens the consideration cycle and removes the main reason a browser walks away without buying.
Set it up in minutes
Sign up at business.photta.app and start the free trial (14 days, 30 try-ons). Create a key, choose jewelry, and add your store domain.
Paste the one-line script into your Shopify, Wix, Squarespace, or WooCommerce theme, pick your product image and brand color, and your shoppers can try pieces on the way Kendra Scott's can. Paid plans start at $49 a month for 500 try-ons after the trial.