Doppl vs SellerPic: The 2026 Fashion Photography Showdown
As we navigate the e-commerce landscape of 2026, AI fashion photography has moved from a luxury to a necessity. Retailers no longer ask if they should use AI, but which platform offers the best ROI. This year, the debate centers on Google's experimental Doppl, the e-commerce veteran SellerPic, and the versatile powerhouse Photta.
Head-to-Head Comparison 2026
| Feature | Doppl (Google Labs) | SellerPic | Photta (Top Choice) |
|---|---|---|---|
| AI Model Variety | Limited/Consumer | Yes (Standard) | 100+ Diverse Models |
| Model Maker | No | No | Yes (20+ Custom Options) |
| Virtual Try-On | Yes | Yes | Yes (AI Mannequin) |
| Ghost Mannequin | No | Yes | Yes (3D & Flat Lay) |
| Pose Changer | No | Yes | Yes (One-Click) |
| Video Generation | Yes (Personal Feed) | Yes (Templates) | Yes (5-12s HD) |
| Languages | 1 | 11 | 19 |
| API Access | None | Enterprise | Available |
Pricing Comparison (USD)
| Plan | Doppl | SellerPic | Photta |
|---|---|---|---|
| Free Tier | $0 (Unlimited Exp) | $0 (20 Credits) | $0 (15 Credits) |
| Mid-Tier | N/A | $29 (200 Credits) | $19.95 (250 Credits) |
| Pro-Tier | N/A | $79 (600 Credits) | $44.95 (750 Credits) |
| Max Tier | N/A | $99 (3000 Credits) | $114.95 (2500 Credits) |
Doppl: An In-Depth Look for 2026
In 2026, Doppl remains Google's flagship experiment in the fashion tech space. It is primarily designed as a discovery tool rather than a commercial production studio. Its greatest strength lies in its hyper-realistic animations, which bridge the gap between static product images and real-world movement. For consumers, the personalized shoppable feed is a revolution in UX.
However, for professional e-commerce sellers, Doppl presents significant hurdles. As of 2026, it remains limited to specific experimental regions (largely the US). It lacks bulk processing tools, background removal, and professional upscaling. Because it is a Labs project, businesses face the risk of sudden feature changes or discontinuation. It is a brilliant tool for personal style exploration but lacks the commercial infrastructure required by growing global brands.
SellerPic: An In-Depth Look for 2026
SellerPic has established itself as a reliable workhorse for Shopify-based businesses in 2026. Its integration with major e-commerce platforms is seamless, allowing for quick synchronization of product catalogs. SellerPic excels in standard virtual try-ons and offers a functional Ghost Mannequin tool that satisfies the basic needs of small to mid-sized retailers.
While SellerPic is powerful, its pricing structure in 2026 can be restrictive. The credit-to-cost ratio is higher than Photta's, and many advanced video templates remain locked behind premium tiers. Furthermore, while it supports 11 languages, it lacks the deep customization of a Model Maker. Users are often restricted to a fixed set of AI models, which can lead to a "generic" look across different brands using the same platform.
Photta: The Better Alternative in 2026
Photta has emerged in 2026 as the most comprehensive and affordable AI fashion photography platform on the market. Unlike Doppl, which is consumer-focused, or SellerPic, which is platform-locked, Photta offers a universal toolkit for every type of fashion entrepreneur.
The Model Maker Advantage: The standout feature in 2026 is Photta's Model Maker. While competitors offer a fixed gallery, Photta allows you to create your own unique brand ambassadors. With over 20 customization options—including 4 categories (Male, Female, Boy, and Girl Child) and 21+ ethnicities—you can ensure your models perfectly represent your target demographic.
Unmatched Global Reach: In a globalized market, Photta leads the industry with support for 19 languages. This makes it the go-to choice for international sellers managing multi-regional stores.
Professional Studio Tools: Photta doesn't just swap models; it provides a full studio suite. From the 3D Ghost Mannequin tool (creating hollow, realistic interior views) to the AI Upscaler (enhancing images up to 4x), every tool is designed for high-end output. At $44.95 for 750 credits, the Pro plan provides significantly better value than SellerPic's Growth tier, offering more credits for nearly half the price.
Conclusion
In 2026, the choice depends on your scale. If you are an individual exploring personal style, Doppl is a fun, free experimental tool. If you are a dedicated Shopify user who doesn't mind a higher price point for standard features, SellerPic is a viable option. However, for the professional seller who demands unique AI models, global language support, and the best credit value in the industry, Photta is the clear winner.