Photta is an AI virtual try-on widget that lets eyewear shoppers see frames on their own face — installed on any Wix store in under two minutes with no code. Independent opticians and eyewear brands on Wix convert more browsers into buyers and cut returns from the first day.
Eyewear is one of the most personal purchases a consumer makes — yet most Wix opticians and eyewear boutiques sell entirely through flat product photos. Frame shape, bridge fit, and face-width compatibility are invisible until the glasses arrive, making returns nearly inevitable without try-on.
Add the Photta script via the Wix Editor's Embed HTML element and publish. No developer, no Wix Velo, no waiting for app approval. Eyewear try-on is live in under two minutes.
Wix opticians serving multilingual markets — EU boutiques, expat-focused stores — get 29-language auto-detection built in. Every shopper sees the widget in their own language without any extra Wix configuration.
Most eyewear returns happen because the frame shape doesn't suit the buyer's face. Photta's face-shape AI shows how each frame sits on the shopper's actual face, reducing returns 20–25% from day one.
Impulse eyewear purchases happen on mobile. Photta's mobile try-on flow — photo upload, instant frame overlay, add to cart — is optimized for the Wix mobile storefront experience.
Sign up at business.photta.app and copy your pk_live_… key from the Photta Business dashboard.
In the Wix Editor, click Add → Embed → Custom Code (or Embed HTML). Paste the Photta snippet and click Apply, then publish your eyewear store.
From the Photta dashboard, enable frame try-on, set the face-landmark model, and configure your preferred UI position on the product page. Changes go live instantly.
In the Wix Editor: Add → Embed → Custom Code (or Embed HTML). Paste this snippet and replace pk_live_REPLACE_ME with your key from the Photta Business dashboard.
<script
src="https://widget.photta.app/sdk.js"
data-pk="pk_live_REPLACE_ME"
defer></script>Solo opticians and small practices on Wix use Photta to replicate the in-store frame-fitting experience online. Patients upload a face photo and preview each frame — converting remote shoppers who would otherwise visit a competitor's physical store.
Fashion eyewear brands on Wix use Photta to showcase bold frame styles on diverse face shapes. Shoppers who see frames on their own face buy with more confidence — and fewer pieces come back.
Wix opticians serving EU markets or multilingual communities activate Photta once and get automatic language detection across all 29 supported locales — no separate widget configurations per language.
Photta's eyewear AI detects 68 facial landmarks to accurately place frames on a shopper's face. Round, square, oval, and cat-eye frames all render with correct bridge and temple positioning.
The full install is a copy-paste inside the Wix Editor. No Wix Velo, no developer, no app review period. Any store owner can activate frame try-on in minutes.
Try-on results surface a direct add-to-cart button tied to the exact frame color and size the shopper previewed. One tap from try-on to checkout.
Shoppers preview the exact color, lens tint, and size they intend to buy. The add-to-cart selection matches the tried-on variant — cutting wrong-color and wrong-size returns.
Photta auto-detects the shopper's browser language and localizes all widget text across 29 locales. Ideal for Wix opticians serving diverse or international communities.
Per-SKU try-on counts, conversion rates, and ROI estimates in the Photta dashboard — separate from Wix Analytics so eyewear brands see try-on impact clearly.
Three tiers from $49/mo, all with a 14-day free trial and no credit card required to start.
View plansTwo-minute no-code install, 14 days free, no credit card. Ship frame try-on to your Wix store before lunch.
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